– ALESSANDRA C
The Alessandra C. brand is 100% made in Italy. Each yarn is carefully selected based on high-quality standards. The collections never lose sight of fashion trends and innovative design, to create unique and handmade garments.
PricLab in 2019, dealt with Strategy, Art Direction, Branding, Photography, Web Design, UI / UX, Web Development, Social Media Management, Copywriting.
Design and development of website, desktop and mobile, in a more contemporary format and in line with the mood of the new collections were our main goals and activities.
In December 2019 PricLab studied and created the editorial for the F / W 2020-2021 Collection. The work focused on the garments study, on the inspirations guiding the designer in the creation of the collection, on the scenographic study of the set, the make-up and the faces suitable for the campaign. The designed set was built internally in our studio. We personally hired the models using a partner agency in Milan. The Photo-shooting will be used for the advertising campaigns of the next season and for the catalogue of the whole new line, also created by PricLab.