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Project 9

– 2019_2020


Biancheto Farm is an oil mill located in Cetona, in the province of Siena. The Nigi family run the oil mill, specifically Fanny and Gianni – brother and sister. Here they have been producing, for many years, only two lines of high-quality Terre di Siena DOP certified oil.

Our work

PricLab in 2019, dealt with Strategy, Art Direction, Branding, Photography, Web Design, UI / UX, Web Development, Social Media Management, Copywriting.

We focused on re-thinking the entire customer communication from scratch. From the strategy, to the brand tone up to the labels study of the two oil mill oils, the creation of the website and the activation of social channels. The client’s goal was to tell a different story than his competitors who used more conformed communication.