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Project 2

– 2019_2020


A story that began with Vittorio Gaudenzi in the immediate post-war period and which continues today with his son and grandchildren: Francesco and his wife Rossana, their children Andrea and Stefano. Oil is the common thread of their lives and their family. This is a story made of

love for the land and decisive choices, made of dedication and passion in craft production
of extra virgin olive oil of the highest quality. This is the Gaudenzi oil mill.

Our work

PricLab deals with Strategy, Art Direction, Branding, Photography, Web Design,
UI / UX, Web Development, e-commerce, Social Media Management, Copywriting, analytics.

The Gaudenzi project aims to increase brand perception, product sales and brand awareness through the production of original content designed for advertising campaigns. From the packaged strategy, the institutional web site was born, together with e-commerce and the creation of the labels of three new oils with the related sales box. Our strategy includes shooting to produce social content, personalized emojis, mini web series, sections focused on food and olive oil techniques and social campaigns with sector influencers.